![]() Being Dutch, I would love to see Verstappen win. So this weekend, I will make an exception and be double wristing with an IWC on one arm and a TAG Heuer on the other. Their sponsors and partners, like IWC and TAG Heuer, will also be pleased as the overall coverage this season, with a particular focus on Hamilton and Verstappen, has been priceless. While Hamilton or Verstappen might not be pleased with finishing second, they need each other to become even better than they already are.Īt the same time, Formula 1 needs them both as their battles bring the kind of excitement that does wonders for the popularity of the series. While the last race of this year will determine who may call himself Formula 1 World Champion 2021, the truth is that there are only winners here. With the Verstappen special editions, the driver’s fans get a chance to own a watch closely connected to the world of Formula 1 and their favorite team and diver. While its price makes it an absolute entry-level watch for TAG Heuer, it offers quality that doesn’t disappoint with a design that stands out. TAG Heuer continued to develop the model range, refreshing its concept with every new generation to stay in touch with the trends of the time and its consumer base. TAG Heuer Formula 1 Red Bull Racing Special EditionĮver since its introduction, the TAG Heuer Formula 1 has become one of the pillars in the brand’s collection. Heuer’s story hardly needs re-telling: its chronographs had already become the favorites of many race car drivers for decades and the brand was a notable sponsor of Ferrari’s Formula 1 team in the 1970s. A quartz movement made it reliable, precise, and easy to handle, pleasing many consumers.Ĭalling a watch Formula 1 might sound a bit pretentious for any other brand, but TAG and Heuer have each earned their merits in this arena. It combined bold colors with a distinct design, making it instantly recognizable. While considerably less expensive than the other offerings of the brand, it was very much in touch with the trends of its time. The Formula 1 collection was launched in 1986, making it the first entirely new watch to hit the market after Techniques d’Avant Garde took over Heuer, turning it into TAG Heuer. While this is TAG Heuer’s entry-level collection, it has quite a heritage of its own. ![]() The brand tapped right into the fanbase of Red Bull and Verstappen by creating special editions with them based on the Formula 1 model. The strategy of TAG Heuer has been a different one. This is also the added advantage that Hamilton brings to IWC: he not only gives them more exposure but also provides the benefit of stretching the brand image in a more fashionable direction without compromising its “DNA” or credibility. It is a tantalizing creation that might have upset a few purists, but at the same time caught the eye of quite a few less traditional potential clients. Here, the black case contrasts with a rich, burgundy dial and red gold details complemented by a red gold crown. Quite different is the limited edition of the same Big Pilot Perpetual Calendar that he designed with IWC in 2019. Lewis Hamilton wearing the IWC Big Pilot’s Watch Perpetual Calendar ‘Lewis Hamilton’ that he co-designed They sense whether money is the main reason to wear a certain watch for a brand ambassador or whether it is a mere side benefit to be paid to do so. I feel that this is something consumers pick up on. He seems to enjoy wearing the watches and that makes the connection genuine. While Hamilton is financially compensated for being an ambassador for the brand, it goes beyond that. What I like about the partnership between Hamilton and IWC is that it seems sincere. The battle between Hamilton and Verstappen is, in essence, also a match between the two watch brands that sponsor them: IWC (Hamilton) and TAG Heuer (Verstappen), with both brands benefitting from the battles on the track. While there seems to be no middle ground between them or their fans, what they do is what Formula 1 should be all about. At the same time, keeping up with, and even at times beating, such a champion also says a lot about Verstappen’s qualities. ![]()
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